Bharti launches ‘Airtel Black’ all-in-one package to take on Jio

In a bid to take on Jio, Bharti Airtel on Friday launched a new all-in-one “Airtel Black” package that includes DTH, postpaid and fiber with one bill.

Shashwat Sharma, Director of Marketing and Communications, Bharti Airtel, said, “Airtel Black is another step in our obsession with solving the problems of our customers at Airtel. As an integrated operator, Airtel is uniquely positioned to deliver an exceptional experience across all home services – fiber, DTH and mobile – to our customers. And Airtel Black is focused on that.

The company’s previous offering, One Airtel, allows two or more services to be combined in a single package, in order to generate a single bill for the consumer.

As part of this new service, Airtel will also allow users to customize their plans. The plans have been posted online and are accessible via the Airtel app by following certain steps or by visiting the “Airtel Black” microsite.

Bharti Airtel said it will provide dedicated relationship managers with a 60-second call pickup feature.

“All of this comes with zero switching and installation costs associated with free lifetime service visits,” Airtel said in a statement.

There are four new fixed packages under the “Airtel Black” banner priced from Rs 998 per month to Rs 2,099 per month.

The Rs 2,099 per month package offers three mobile connections, one fiber connection and one DTH connection. The package Rs 1,598 per month offers two mobile connections and a fiber connection. The Rs 1,349 per month plan offers three mobile connections and one DTH connection and finally the Rs 998 per month plan provides two mobile connections and one DTH connection.

While the plan is not similar to Reliance Jio’s new offering, it does come close to the rival’s offering.

Earlier this week, Jio launched its Rs 3,499 prepaid plan, which offers 3GB of data per day for a year.

Jio’s new annual plan can be recharged via the official website and the MyJio mobile application. The Rs 3,499 plan is the most expensive plan offered by Jio. After consuming 3 GB of data in a day, users will still have access to the Internet with browsing speeds dropping to 64 Kbps.

The plan also offers unlimited voice calls and 100 texts per day. In addition, customers will also receive a subscription to all Jio apps and services, including Jio TV, Jio News, Jio Cinema, Jio Security and Jio Cloud.

Interestingly, the plan doesn’t offer a subscription to third-party OTT platforms like Disney + Hotstar, which is offered as part of various other plans from the company.

Jio also recently announced five new prepaid plans with no daily limit. These plans allow users to consume the allocated data without daily restrictions with unlimited voice calls. Daily no-limit plans start from Rs 127 and offer unlimited voice calls with a free subscription to Jio apps.

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