Bouncing off scandal, home improvement store comes to Visalia

Lumber Liquidators’ bad press has undoubtedly resulted in the new name announced last year at LL Flooring. Sales, even in the pandemic year, actually took off last summer and the company reported $ 1 billion in revenue.

published on July 14, 2021 – 1:43 PM
Written by John Lindt

With over 400 locations in the United States, LL Flooring – formerly Lumber Liquidators – comes to Visalia.

The new 10,000 square foot store is located in the former DSW shoe store in Gateway Mall at 3725 S Mooney Blvd.

This week, the company began the hiring process to open the store at the end of the summer, listing its new Visalia address in online posts.

The publicly traded company is one of the largest hardwood retailers in the United States. They have stores in Bakersfield and Fresno.

Lumber Liquidators started in 1994 by Tom Sullivan, a building contractor who began buying surplus lumber from other companies.

The retailer ran into issues following a 2013 Environmental Investigation Agency report that found Lumber Liquidators’ sourcing practices resulted in the destruction of critically endangered tiger habitat and forests. .

A second controversy erupted in 2015 over the level of formaldehyde in the laminate flooring made in China that it was selling. A 60-minute exposure damaged the company’s reputation and brought down its stock.

The bad press from Lumber Liquidators undoubtedly resulted in the new name announced last year at LL Flooring. Sales, even in the pandemic year, actually took off last summer and the company reported $ 1 billion in revenue. Sales were boosted as more residents at the home completed a flurry of home improvement projects, including new hardwood floors.

Over the past year, many of Visalia’s vacant storefronts along Mooney have found new tenants as rumors seem to have spread that the town is on the path to growth. Last month, the city set a record for new housing permits.


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