Mr Saunders added that the residential market for CryoAction, a specialist provider of whole-body cryotherapy equipment, has grown from 1-2% of all pre-pandemic claims to 25%.
He told the Telegraph that his cryochamber installations vary from “very elaborate projects in private homes and basements to people literally converting offices or outbuildings into their personal gym and recovery space”.
With reported benefits ranging from improved circulation to weight loss, skin tightening and joint and muscle pain relief, sales of infrared saunas and cryotherapy chambers have “exploded” ever since. the start of the pandemic.
Gert Droogmans of Health Mate, a manufacturer of infrared saunas, said: “During the pandemic, we have seen sales increase three to four times.
“But people have really started looking to have these things at home and they’re focusing on their benefits, like boosting the immune system, relaxation, muscle and joint pain relief, and for people with arthritis. “
John Wallace, commercial director of Nordic, which offers luxury bespoke commercial or home spas, said the company had seen a “great increase”, of around 50-75%, in installation interest. infrared saunas in homes.
He said the closure of gyms throughout the pandemic has allowed people to start thinking about “having their own wellness at home” and added that it also meant that “some people in more affluent sectors had large sums of money that they could spend on home renovations. and conversions”.
An infrared sauna from Nordic could cost upwards of £20,000 or £30,000, he added, with most customers in the ‘premium’ market choosing to replace a room with a new sauna or build an extension into it. their gardens.
“People just started to feel that wellness and health were more important parts of their lives,” Wallace said.