GRAMMY Winner Tasha Cobbs Leonard Becomes First Woman to Receive StAART Athlete’s Foot Award |

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She will lend her voice and knowledge to the StAART program that mentors black entrepreneurs in the sneaker industry

ATLANTE, March 17, 2022 /PRNewswire/ — The specialty footwear and lifestyle channel, athlete’s foot (JOB) announced a GRAMMY-winning gospel artist turned entrepreneur, Tasha Cobbs Leonard as the first female beneficiary of job the United States new signature program, StAART Which means African American Retail Strategy Track. The program was founded by jobin the summer of 2020 at the height of the Black Lives Matter movement to raise awareness and promote change for one of the footwear industry’s great disparities.

“Grateful is the word that comes to mind when I explore my feelings about my new venture with athlete’s foot. I’m grateful to have the opportunity to be a leader and an example that black and brown girls need to believe they can be whatever they want to be.” Tasha Cobbs Leonard about his next chapter as a franchise owner.

The multi-award winning singer currently owns several successful lifestyle brands and with a passion for the fashion and apparel industry, the self-proclaimed ‘sneakerhead’ is now taking on the world of footwear. As a new franchisee of athlete’s foot, Cobbs-Leonard is currently looking for locations for his store which will be located in his hometown of Greenville, South Carolina and giving the city its first job.

“We sought to bring a powerful black entrepreneur into athlete’s foot community and I couldn’t think of a better person to fill this role than Tacha“, said the senior director of products and marketing for job, Billings Darius. “Everybody has athlete’s foot knows firsthand what kind of impact it can bring to our business and in particular to the StAART program and we’re excited for everyone to witness it.”

StAART’s The mission is to increase representation and ownership of African Americans within the sneaker industry, particularly through franchising, while championing Black-owned retail and entrepreneurship within of the black community as a whole. By StAART, athlete’s foot directly recruits, develops and mentors black entrepreneurs through its retail franchise model. The program provides StAART franchisees, including Cobbs-Leonardwith access to resources, systems, relationships with its strategic brand partners, and a mentorship network – directly addressing many of the barriers that typically prevent Black entrepreneurs from successfully launching and sustaining their businesses.

job United States organized a StAART advisory board that includes key influencers within the sneaker industry as well as professional and community organizations that can provide additional manufacturing support StAART a success. For example, athlete’s foot has strategic partnerships with several key organizations such as T. Dallas Smith & Company, the largest African-American-owned commercial real estate brokerage firm in the nation that focuses exclusively on representing tenants and buyers.

For more information, visit www.theathletesfoot.com.

About Athlete’s Foot (TAF)

More than just a retail store, but branded to be a destination for athletic street style, athlete’s foot is a global athletic-inspired lifestyle retailer of streetwear, footwear, apparel and accessories. athlete’s foot The sneaker and streetwear chain has 550 stores and e-commerce stores in 32 markets. Its global headquarters are located in Stans, Switzerlandand in Atlanta, Ga. in United States.

About the StAART Program

Founded in the summer of 2020 at the height of the Black Lives Matter movement, through The Athlete’s Foot, the program is on a mission to raise awareness and promote change for one of the footwear industry’s great disparities. StAART’s goal is to increase representation and ownership of African Americans within the sneaker industry, particularly through franchising, while championing owned retail and entrepreneurship. Blacks within the black community as a whole. Those interested in learning more about the StAART program, applying, or becoming a StAART Partner can visit staart.us for more information.

Media Contact:

Stacey Manasco

Talent Resources

[email protected]

917.251.0909

Cara Zizzo

Talent Resources

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SOURCE Athlete’s Foot

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