Taylor Morrison named America’s Most Trusted Homebuilder for Seventh Consecutive Year


SCOTTSDALE, Arizona., January 5, 2022 / PRNewswire / – They say “Trust is hard to gain but easy to lose,” but national home builder and developer Taylor Morrison Home Corporation (NYSE: TMHC) continues to earn the trust of customers across the country in amid the pandemic and a historically hot housing market. For the seventh consecutive year (2016-2022), Taylor Morrison was awarded the coveted distinction of America’s Most Trusted Homebuilder by Lifestory Research, an annual study that ranks U.S. homebuilders based on consumer confidence.

“It is so special to be recognized for the very virtue upon which the foundation of our organization rests and it fills me with pride to know that homebuyers have consistently ranked us as the most trusted home builder.” , said Taylor Morrison President and CEO Sheryl palmer. “With our highest Trust Index to date, this year’s award is a testament to our strong brand, great members of our team and our dedication to presenting ourselves for our customers day in and day out. “

“This year, more than ever, each of us has relied on those we trust. Taylor Morrison is up to the times once again and won America’s Most Trusted® Home Builder Award for an unprecedented seventh consecutive year, ”said Lifestory Research President and Chief Research Officer. Eric snider. “For Taylor Morrison, consistently capturing the trust of the consumers they serve speaks loudly across the industry and we congratulate them on that achievement. “

Last year, Taylor Morrison achieved a historic best confidence index of 120.4, which rose to its highest score to date of 123.6 this year. In addition, nationally, brand confidence in the industry grew by an average of 1.3% year-over-year, compared to 2.6% for Taylor Morrison, doubling the industry average.

Throughout 2021, Taylor Morrison led with integrity, building meaningful, long-term relationships with home buyers through open and honest communications. While facing the challenges of COVID-19 as well as material and labor shortages, they continued to put customers first, maintained their commitment to superior quality and durability, and provided a unparalleled home buying experience from start to finish.

2022 brands the tenth anniversary of Lifestory ranking home builders in its Most Trusted Results in America. America’s Most Trusted® Home Builder rankings are based on the results of a survey of more than 50,000 homebuyers asked to rate the reliability of home builders in the largest housing markets in the United States. The survey explores the impact of the home shopping experience and interactions between brands on customer perceptions of homebuilder brands.

Lifestory Research, a national independent market research firm that conducts the survey, measured consumer awareness and confidence in the brand and ranked the top 25 home builders based on annual closings based on their score of confidence. For study methodology and the full list of rankings, visit www.lifestoryresearch.com.

On Taylor Morrison

Based at Scottsdale, Arizona, Taylor Morrison is the fifth-largest home builder and developer in the country. We serve a wide range of consumers from coast to coast, including first-time home buyers, luxury buyers, luxury buyers and the 55+ active lifestyles under our family. brands, including Taylor Morrison, Esplanade, Darling Homes Collection by Taylor Morrison and Christopher Todd Communities built by Taylor Morrison. From 2016-2022, Taylor Morrison was recognized as America’s Most Trusted Manufacturer® by Lifestory Research. Our strong commitment to sustainability, our communities and our team is highlighted in our latest Environmental, Social and Governance (ESG) Annual Report.

For more information on Taylor Morrison, please visit www.taylormorrison.com.

CONTACT: Alice giedraitis
(480) 840-8137
[email protected]

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