Authority Brands has purchased Woofie’s, an Ashburn-based pet care franchise.
Co-founded by Amy Reed and Leslie Barron in 2004 in Ashburn, Woofie’s is a professional mobile pet service offering pet sitting, dog walking and mobile pet spa services. Woofie’s started the franchise in 2018 and has four locations in Virginia.
The acquisition of Autorité Brands marks the launch of the company’s incubator for emerging brands in the home services sector. The incubator is designed to leverage the company’s deep experience in home services to accelerate the growth and development of smaller-scale franchise concepts with a proven system and solid management.
“Woofie’s is a great addition to the Authority brand portfolio, as Amy and Leslie have built a strong brand with a passionate following,” CEO Rob Weddle said in announcing the acquisition. “Additionally, we are excited to leverage our extensive experience in home services to fuel the expansion of Woofie as well as many other emerging service brands.”
Companies under the authority brands umbrella include home service brands The Cleaning Authority, Homewatch CareGivers, America’s Swimming Pool Company, Mosquito Squad, Benjamin Franklin Plumbing, Mister Sparky, One Hour Heating & Air Conditioning, Monster Tree Service , STOP Restoration, DoodyCalls and Color World House Painting. They operate in residential cleaning, home care, swimming pool repair and maintenance, pest control services, plumbing, electrical and heating, ventilation and air conditioning (“HVAC”), tree maintenance, restoration, animal waste disposal and painting. sectors, respectively.
“With the launch of the Autorité Brands incubator, we are looking for innovative emerging concepts willing to leverage Autorité Brands’ expertise in building home service brands. We have been impressed with Amy and Leslie’s leadership and know they are a perfect fit for our new incubator program. Amy and Leslie have built a business and culture that has enormous potential, and we are excited to help them grow exponentially,” said Ashish Karandikar, Authority Brands parent company board member. and partner at Apax.
“When we launched Woofie’s in 2004, we did so to share our passion and love for pets in our local community. Now as part of the Authority Brands family, we are thrilled to bring our services pet care to many other communities and animal lovers. The resources and experience that Rob and his team bring to Woofie’s are immense and we look forward to growing our brand together,” said co-founder Amy Reed.